Most business applications are still not flexible enough to adapt to today’s ever-changing business requirements. The most dynamic component is the business logic, but workflows and data integration logic - and therefore the user interfaces – also change continuously.
Many IT professionals are forced to spend a significant portion of their budget on implementing these dynamics, and are still struggling to keep pace within the market.
Forrester describes the need for dynamic business applications as imperative.
The Dynamic Application Framework - a component of the Visual Rules Enterprise Platform - is designed to develop a new generation of applications fully aligned with the dynamics of business requirements and the need for agile adaptation.

Applications are becoming more agile with the consistent use of rule technology to develop all layers of business services and user interfaces (e.g., credit ratings).
The Dynamic Application Framework dynamically generates the user interface of the application from the presentation logic of the business service. This results in the extensions and modifications to the workflow logic, business logic or data logic being directly reflected in the operative user front-end.
With the Visual Rules Enterprise Platform, business services can be composed to composite applications, integrated into portals (e.g., for business mashups) or deployed in other existing infrastructures (e.g., as a service within an SOA).
Benefits of the rule-based approach for dynamic business application generation: