BRM for Automating BI Decisions

Business Intelligence (BI) assists management in decision making. Data from a variety of sources is gathered and analyzed so that it becomes decision-relevant information.

Using Business Rules Management (BRM) companies automate decisions made on the basis of BI metrics. Operative systems can be directly controlled by BRM systems. The extended benefit thus far exceeds the mere output of information in reports.

BI as Enterprise Decision Management in BRM

Beyond that, the relevant figures from the BI provide the foundation for the analysis of rule execution and optimization of the rules themselves (for instance, in the form of execution statistics).  Enterprise Decision Management improves the correctness, consistency, changeability, speed and automation of high-volume and complex decisions using BRMS and BI.  

The extended benefit thus far exceeds the mere output of information in reports.

BRM Makes BI flexible    

BRM extends BI to the effect that the rules for metrics reporting and the automation of decisions can be created, and easily modified at any time. Even complex rules can be modelled with BRM systems - classic BI analysis tools reached their limits long ago. Systems can thus be continuously developed.       

BRM & BI -Two Approaches for Business    

In the Visual Rules BRM system, rules are explicitly and graphically modeled. Like BI systems, it is ideally suited for business users. The graphical modeling approach is so intuitive that business experts are themselves able to create and maintain the rules for automating decisions.     
The explanation of how a decision was reached can be displayed in the BI dashboard.     

Needs-Based Data Usage    

In addition to the data regularly extracted from the data warehouse via ETL processes, BRM systems allow the ad-hoc inclusion of other, even operative, data sources in the BI analysis. The rules based analysis can also directly access the operational data store and data already aggregated (in data cubes or star schemas).

How companies are using the combination of BI and BRM today and the benefits
 
Companies use BRM systems in Business Intelligence anywhere in which the business itself must create or rapidly change the rules for metrics reporting.    
One area of application for BRM in BI is traffic light control. Using BRMS business experts themselves model how events, signals and score values are calculated, and what reactions should be automatically triggered.     

The results can be displayed in dashboards as warnings using the symbol of a traffic light with its warning colors.  It also delivers an explanation, if required, as to how it came to the result. The results can also be integrated as a new dimension in the data warehouse.